A large part of any business is building trust and deepening relationships.
Your business goes beyond being successful when a genuine relationship is formed and is tended to regularly. This is where customer loyalty flourishes. Customers return to where they feel connected, respected and appreciated. See our Tips on How to Deepen Your Customer Relationships.
Here are Some Tips on How to Deepen Your Customer Relationships
- Focus on relationships, not transactions – When you genuinely care about your customers, your service skyrockets. It makes a connection that they are sure to tell their friends about.
- Utilize social media – Admittedly, social media can reach hundreds and even thousands of people in a matter minutes. Post or Tweet about something that is of value to your customers, still keeping in line with your company’s mission and messaging. Branding in venues like social media is a great way to increase their emotional connection with your company.
- Multi-touch campaigns – Stay in continual contact with your prospects by making use of email, direct mail and follow up phone calls.
- Be available – In our busy daily schedules, make yourself as available as you can. A voice with a warm body behind it is very welcome these days!
- Get out of the office, and into theirs! – A great way to truly understand who they are, and how you can best meet their needs.
- Give, more than you receive – Think of how you could be a help to your customers, beyond what your company offers. This does not have to cause you to see dollar signs! When you unselfishly give of your time and resources, you may be surprised at the outcome!
