Project Overview
CHALLENGE
Colorado FireBreak designs and builds revolutionary automated wildfire protection systems for homes, commercial buildings and even entire neighborhoods. The challenge is that people aren’t aware that this type of system is offered and therefore, aren’t searching for it. How could we build awareness for a company who needed to be in front of prospects that don’t know a product like theirs exists?
RESULTS
Our first step was analyzing and enhancing their search-ability online throughout their existing website with our SEO partner, 1st Click Consulting. We created unique trade show material, postcards and brochures that helped gain awareness, explain their capabilities, and ultimately get their brand out to the public. As their business grew, we assisted them with press releases, email blasts, social media branding, and a traveling billboard that has been seen by many residents who call the Colorado mountains home. Thanks to a multi-touch, targeted direct mail campaign, Colorado FireBreak got an opportunity to present in front of the top prospect in Aspen for high-end home building.
Project Details
Client:
Colorado FireBreak
Product Line:
Proline Drain
Our Team’s Contribution:
- Sales Brochures
- Presentation Material
- Postcards
- Social Media Branding
- Traveling Billboard
- Website Development
- SEO
