What helps the general public identify the distinctive products or services of a company? A logo can help establish the initial impression of what catches a customer’s eyes. Yet, it’s…

Time to Evaluate Your Business? Where do you feel you stand in the marketplace as a viable brand with the services and products you offer? Do your customers understand and…

Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are…

Personality begins where comparison ends – Karl Lagerfeld As a business, how many times have you looked at your competition and tried to set yourself apart? We do it all…