Design – Serff Creative Group, Denver, CO

When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design,…

How to Achieve Results with Landing Pages

May 17, 2018

Branding, Design, Website

For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the…

Measuring the Value of Your Company’s Branding

April 5, 2018

Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for…

Why Businesses Need Strong Logos as a Piece of Their Marketing Strategies

January 30, 2018

As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and…

How Graphics Contribute to Your Brand Visibility

December 21, 2017

Branding, Design

Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers…

Website Branding: First Impressions Count

October 7, 2017

Branding, Design, Marketing, Website

Branding, Marketing, Websites

In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal…

Creating and Maintaining Brand Consistency on Social Media

May 11, 2017

Branding, Marketing, Social Media

At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of…

Branding Goes Beyond Your Logo

June 21, 2016

What helps the general public identify the distinctive products or services of a company? A logo can help establish the initial impression of what catches a customer’s eyes. Yet, it’s…

How to Create Brand Consistency for Your Company

April 4, 2016

Branding, Design, Marketing, Tips