So, you have a great looking site and have worked hard to gain visibility on the web. You don’t live under a rock and have noticed that the world around you are all on their smartphones. How do we take advantage of the shifting market and what aspects are important to creating an engaging mobile site?
- The Impact of Bounce Rate
Though you may have a stellar website, if it does not function well on a mobile device, your bounce rate will significantly drop your Google standings. Google sees this as your site not delivering relevant material to the user and therefore drops your rating. A responsive designed website stops this problem in its tracks by offering all of the same great content that your site has to offer across all channels of viewing.
- What is Responsive Web Design?
Responsive web design means that you have one website that is coded to adapt to the user and offer the best experience through navigation, real time ability to resize, scroll, and pan, on not only a variety of mobile devices, but desktops too. These sites load fast, which is key when you are encouraging your user to click around and see all your site has to offer.
“Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.” Huffington Post
- Making it Clean and Easy
Your site’s links should be simple to see and easy for viewers to click on. From ‘Buy Now’ to ‘Contact Us’, these links should be a large button, not small click-able text. You want your viewers to be engaged and be able to navigate easily throughout your site without frustration of clutter and a site that won’t respond quickly.
- The Importance of Mobile SEO Content
The addition of Google’s Hummingbird algorithm has changed the way it searches for pages. As smartphone users take advantage of the speaking text feature, Google has added this new Hummingbird algorithm to figure out exactly what you’re searching for through real speech patterns, focusing more on the meaning of the words you are speaking versus a page matching particular words in your phrase. Be aware that you should implement optimized keywords that will trigger natural search query’s from someone searching from their smartphone. In addition, Google favors mobile-optimized sites when suggesting search results made on a mobile device.
If you’d like to learn more about the benefits of making your site more user friendly to the mobile market, we are here to help!
Our team of Designers, Web Developers, Marking Specialists, and SEO experts can recommend improvements to your site or build one from the ground up.
