Project Overview
CHALLENGE
A few business associates got together and saw a need. What if there were a smartphone app that could help employees update their status; in a meeting, out to lunch, back in one hour, to their employer on the go, quickly and easily? All from the touch of their fingertips? Signout Portal was born.
RESULTS
The idea sprung into action, but foremost it needed an identity. Signout Portal needed an icon that was simple, clean, representative of its purpose, and that people understood. Interpreting their vision began and the app icon set the tone for the entire brand. In addition to a strong branding presence, Signout Portal’s beauty would really shine through the website development and video tutorials. Our team created the public website to consumers and companies, plus the user interface for the administrative log-in website for office managers to track employees, and a centralized sign out board for their employees. We worked closely with the database development team to create an easy to use consumer website. Our partnership with the app development team helped to create a seamless integration that polished the brand on iOS (iPhone/iPad) and Android platforms. The brainstorming continued when it came time to strategize how to relay this simple, yet technologically advanced concept to the public.
Project Details
Client:
Signout Portal
Our Team’s Contribution:
- Brand identity
- Brand development
- Brand strategy
- Branding guidelines
- Website creative and development
- App creation
- Social media branding
- Email creation
- Video
- Business cards
